Apollo.io Pricing - $39.20 per user per month

Apollo.io Pricing is $39.20 per user per month through Stackingo, against a list price of $49.00 per user per month on the Basic plan, billed annually. That is a standard saving of up to 20% on genuine Apollo.io licensing, held across the GCC, UK & Ireland, Europe, Oceania and the US.

Apollo.io Pricing, in one table

Apollo.io Pricing runs per user per month on an annual commitment, and the paid ladder opens at Basic: $49.00 at list, $39.20 through Stackingo, a difference of $9.80 per seat every month. What Basic buys is the point at which the platform stops being an individual prospector's toy — 30,000 credits a year, unlimited sequences, CRM integrations and six intent topics. A free plan exists, capped at 900 credits a year and two sequences, but it is an evaluation tool rather than a working tier. That is why Basic is the honest comparison point, and the line Stackingo discounts.

Read the table from the Basic row down. At $49.00 list against $39.20 with Stackingo, a ten-person sales team keeps $98.00 a month and $1,176.00 across the annual term. The same up-to-20% position holds on the tiers above it, so twenty seats on Professional save $316.00 a month, and the smallest Organization commitment anyone can make — three seats, because that plan carries a three-user minimum — saves $71.40 a month against Apollo.io list.

What do Apollo.io licenses cover?

An Apollo.io license covers one named seat and everything the plan attached to that seat permits. The justification sits in how the tiers gate behaviour rather than volume: the plan you buy decides how many sequences a licensed user can run, which CRM integrations are wired up, and how many intent topics that user can watch. Basic opens six of them. A team of four sellers plus one revenue operations analyst is therefore a five-seat purchase at $49.00 per user per month at list, or $39.20 through Stackingo, whether the analyst signs in every morning or twice a quarter.

Two structural details bite at procurement time. Apollo.io licenses do not carry credits individually; the pool sits at account level, so one researcher grinding through a large target list can drain an allowance sized for the whole team. And the Organization plan is sold with a three-user minimum, which puts a floor of three seats under that tier however few people genuinely need it. Stackingo prices seats and credits as two separate questions rather than one, then absorbs joiners and leavers across the term so the effective rate never drifts quietly back towards Apollo.io list between renewals.

Apollo.io subscription: what you are actually paying for

The common mistake is reading $49.00 as a monthly price. It is not. It is the annual-commitment rate expressed monthly, and a buyer who benchmarks it against a rival billed month to month is comparing two different levels of obligation. Pay Apollo.io monthly instead and third-party trackers put the rate nearer $59.00 per user per month. An Apollo.io subscription is a twelve-month commitment to a sales intelligence and engagement platform, quoted per user, and that commitment is doing real work inside the headline figure. Strip it out and the comparison changes shape entirely.

The other half of what the subscription buys is a credit allowance, and this is where Apollo.io stops behaving like a plain seat-based tool. Credits burn when contact data is revealed, and Basic ships 30,000 of them a year. They can be topped up, which is precisely the risk: top-ups sit outside list pricing, so real spend can travel well past the sticker price if nobody forecasts consumption. Stackingo holds the discounted rate of $39.20 per user per month for the full term, sizes the allowance against genuine prospecting volume, and admits mid-term seats at your rate rather than at list.

What Apollo.io plans can you buy?

Most sales intelligence vendors pick a lane: sell data by the record, or sell seats and let usage run free. Apollo.io does both at once, and that hybrid is the thing to grasp before choosing between the Apollo.io plans. There is one free tier and three paid tiers, each quoted per user per month on annual billing, and each carrying its own credit allowance rather than an uncapped one. The three paid tiers are the lines Stackingo discounts:

• Free — $0.00, 900 credits a year and 2 sequences. Genuinely free and genuinely limited. It answers one question: does Apollo.io's data cover your target market? It will not carry a pipeline.

• Basic — $49.00 list / $39.20 with Stackingo, per user per month. 30,000 credits a year, unlimited sequences, CRM integrations and six intent topics. The lowest paid entry point, and the tier most sales teams end up standardising on.

• Professional — $79.00 list / $63.20 with Stackingo, per user per month. Where teams land once credit consumption or workflow demands have outgrown Basic. Model it before you start buying top-ups, not after.

• Organization — $119.00 list / $95.20 with Stackingo, per user per month. The top published tier and the only one with a stated three-user minimum, which makes $285.60 a month through Stackingo the smallest Organization purchase available.

• Credits — pooled annually, toppable up. Consumption sits outside list pricing entirely. Forecast it against real list-building volume, because it is the line most likely to make the invoice diverge from the quote.

Because the discount applies proportionally across all three paid tiers, climbing a tier costs less through Stackingo than it does at list. That arithmetic matters most at the Basic-to-Professional step, which is where the bulk of Apollo.io upgrades happen, and where teams routinely discover they were already spending the difference on credit top-ups without ever reassessing the plan underneath them.

Does an Apollo.io partner get you a better price?

Yes, and the mechanism matters more than the answer. Stackingo is an authorised Apollo.io reseller partner, which makes the up-to-20% position a programme entitlement rather than a discretionary markdown somebody approved once. That is the difference between a discount that survives a renewal and one that evaporates when the account manager changes desk. It is also why the 10% minimum can be written into the contract instead of promised on a call. The party you buy from is the party that administers the subscription for its whole life, so the number and the accountability for it sit together.

Consolidating the wider go-to-market stack with a single Apollo.io partner shortens procurement as well. Sales engagement, CRM and pipeline tooling bought through one route share an agreement, a renewal calendar and a discount position. Adding a CRM or an outbound dialling product next year then becomes a line item rather than a fresh procurement cycle with its own security review, its own legal pass and its own budget argument. For a revenue team that has already fought for its budget once this year, that is the difference between a two-week purchase and a two-month one.

Why use an Apollo.io distributor at all?

A distributor, in this context, is the party sitting between the vendor and your finance system. It holds the commercial agreement, allocates and reclaims seats, issues invoices in a currency your accounts payable team recognises, and tracks when the term ends. Stackingo plays that Apollo.io distributor role across the GCC, UK & Ireland, Europe, Oceania and the US. The reason the role earns its place here is specific: Apollo.io bills in USD wherever the seller happens to sit, so a revenue organisation spread over three regions has no native single view of what it spends per head.

The rest of the job is the administration revenue operations absorbs at the end of a long day. Provisioning seats before a new cohort of sellers starts. Reclaiming licences from leavers instead of paying for dormant accounts through to renewal. Watching credit burn against the annual allowance. Flagging the moment when moving a team from Basic to Professional would cost less than the top-ups being bought to compensate for the wrong plan — a call that is easy to miss internally, because the top-ups arrive as small invoices and the plan change arrives as a large one.

The practical route to buy Apollo.io

You buy Apollo.io through Stackingo, an authorised Apollo.io reseller, and the route is deliberately short. Give Stackingo a seat count and a rough monthly figure for how many contacts your team reveals. The quote comes back with the Apollo.io list price, the Stackingo price and the saving on a single line — $49.00, $39.20 and $9.80 per user per month if Basic is the right fit — and with the plan recommendation argued against your credit consumption rather than against whichever headline reads cheapest.

After that it is confirmation and provisioning. Agree the seat count and the plan, and genuine Apollo.io licences appear on your workspace with managed onboarding behind them. Teams consolidating from a separate data provider and a separate sequencer get the CRM field mapping and the sequence migration coordinated by the same people who sold them the seats, which is usually what decides whether the saving survives contact with reality. A discount spent immediately on a data hygiene problem nobody scoped is not really a discount.

What should an Apollo.io reseller do for you?

A reseller is not a middleman adding a margin to someone else's price. It is an authorised supplier of the vendor's own licences, buying at a programme rate and passing part of that rate through to you. Stackingo is an authorised Apollo.io reseller on exactly those terms: genuine seats, a discount of up to 20% off list, with a 10% minimum guaranteed. Nothing inside the workspace changes — same database, same sequencing and dialling, same integrations, same support entitlements. What changes is the commercial line, and who is accountable for defending it.

Defending it is the harder half of the job. A discount on a sales tool is easy to win once and easy to lose quietly, because seat counts on a revenue team never sit still: people join, leave, move into management, stop selling. Every one of those movements is a chance for the subscription to drift out of line with what is actually being used. A working Apollo.io reseller audits active seats against billed seats ahead of renewal, reconciles credit consumption against the allowance you are paying for, and rebuilds the quote from current facts instead of rolling last year's number forward.

How much does Apollo.io cost by country and currency?

Apollo.io prices and bills in USD, so the table below converts the Basic entry plan into the currencies Stackingo quotes in. Treat it as a sanity check on a budget line before you request a formal quote, not as a billing statement: unless your quote says otherwise, the invoice still arrives in dollars. Rates are indicative, and they are fixed at the moment the quote is issued.

Frequently asked questions

What is the US price for Apollo.io?

Apollo.io lists Basic at $49.00 per user per month in the US, billed annually. Through Stackingo, an authorised Apollo.io reseller, the same seat comes in at $39.20 per user per month — up to 20% off list, with a 10% minimum guaranteed.

Can you use Apollo.io without paying anything?

You can, within limits: the free plan allows 900 credits a year and two sequences. That is enough to test whether Apollo.io's data covers your target market, and not enough to run outbound. The entry paid plan is Basic at $49.00 per user per month, which Stackingo discounts to $39.20.

Does an annual commitment lower the Apollo.io price?

It does. The $49.00 Basic figure is the annual-commitment rate; billed month to month the rate is higher, with third-party trackers reporting around $59.00 per user per month. Any comparison against a monthly-billed competitor should be made on matching commitment terms.

How do Apollo.io credits change what you actually spend?

Credits are consumed whenever contact data is revealed, and Basic includes 30,000 a year pooled across the account rather than issued per seat. Because they can be topped up, real spend can exceed the sticker price when consumption is not forecast. Top-ups sit outside list pricing and belong in a separate budget line.

Is there a minimum seat count on any Apollo.io plan?

Only on Organization, which carries a three-user minimum. The smallest Organization purchase is therefore three seats — $357.00 a month at list, or $285.60 a month through Stackingo. Basic and Professional have no published minimum.

What does buying Apollo.io through Stackingo actually save?

Up to 20% off Apollo.io list with a 10% minimum, which is $9.80 per user per month on Basic and proportionally more on Professional and Organization. Ten Basic seats save $98.00 a month, or $1,176.00 over the annual term. Volume commitments can unlock further savings.

Does Stackingo supply genuine Apollo.io licences?

Yes. Stackingo is an authorised Apollo.io reseller, issuing genuine seats with managed provisioning, renewals and regional support across the GCC, UK & Ireland, Europe, Oceania and the US — at up to 20% below list price.

Related Stackingo pricing guides

Pricing another part of the go-to-market stack? Apollo.io Pricing sits alongside Monday CRM Pricing, Freshworks Freshsales Pricing and Ringover Cadence Pricing in Stackingo's licensing catalogue. The Apollo.io product page carries the transactional overview, and a tailored quote prices it against your exact seat count and credit consumption.

Ready to see your exact number? Send Stackingo the seat count your revenue team is working with, and a tailored Apollo.io Pricing quote comes back against it: genuine Apollo.io licences, discounts of up to 20% off list, with a 10% minimum guaranteed, and managed renewals across the GCC, UK & Ireland, Europe, Oceania and the US.