RB2B VISITOR ID · RB2B
RB2B
by RB2B · Authorized via Stackingo
US PERSON-LEVEL
100,000+ websites (vendor claim)
KNOW WHO VISITED, NOT JUST WHERE FROM. SAVE UP TO 20%.
RB2B resolves anonymous US website traffic to a named person — name, LinkedIn profile URL and business email — and pushes it into Slack or Teams in real time. Person-level identification is US-only by design; elsewhere you get company-level.
Stackingo gets you further.
Name, LinkedIn URL and email
Priced per resolution, not seat
US traffic only, by design
From $79/mo, 7-day free trial
Real-time Slack and Teams push
SOC 2 Type 2 with the parent
FOUR REASONS WHY BUYERS CHOOSE STACKINGO
MORE THAN A DISCOUNT — A SMARTER
WAY TO BUY SOFTWARE.
20%
Average Cost Savings
Below OEM list price, structured within authorized programmes.
+
Advisory Included
Module fit, sizing & tier optimisation reviewed before quote.
1doc
One Commercial
Multi-region, multi-vendor stack on a single agreement.
25%
Renewal defence
Every cycle re-priced — never auto-renewed at list.
BUYER INTELLIGENCE
WHAT YOU SHOULD KNOW BEFORE
BUYING.
Six things experienced IT buyers wish they'd known earlier — plus the analyst evidence behind the OEM's market position.
01
The disclosure obligation transfers to you
RB2B requires your own privacy policy to state that visitors may be matched to an email and marketed to, and to link an opt-out at app.retention.com.
04
The lawful basis is upstream marketing consent
RB2B relies on subjects having agreed to third-party marketing with its suppliers. Its CCPA opt-out is worded as withdrawing consent for resale.
02
Compliance responsibility rests with the buyer
RB2B states it rests entirely with website administrators and advises you take your own privacy counsel. You are the disclosing party, not RB2B.
05
The headline match rate is a Pro+ number
Free and Starter resolve 15-20% of US contacts; the 35-45% figure is Premium Resolution on Pro and Pro+. Starter delivers roughly half.
03
GDPR is answered by geography, not consent
RB2B IP-ringfences to US traffic and says EU and UK residents are excluded from its database by design, so those visitors get no person-level resolution.
06
Your traffic is the meter, and overage bites
Cost scales with resolutions, not seats. Overage is $0.25 each on paid tiers, so 1,000 unplanned resolutions add $250 to a $149 base.
GARTNER MAGIC QUADRANT
Not evaluated · Gartner MQ
SOC 2 Type 2 with Retention.com
NOT FEATURED
FORRESTER'S WAVE
Not evaluated · Forrester Wave
NOT FEATURED
ABOUT RB2B
NAME, LINKEDIN AND EMAIL, FOR US TRAFFIC ONLY, IN REAL TIME.
RB2B launched in March 2024 as a product of GetEmails, LLC — the Austin, Texas entity trading as Retention.com — founded by Adam Robinson, chief executive, and Diana Ross, chief revenue officer.
RB2B delivers person-level identification returning a visitor's name, LinkedIn profile and business email, plus Hot Pages, Hot Leads filtering and page suppression pushed live into Slack, Teams, Salesforce, HubSpot, Clay or Zapier, with global company-level identity supplied through a Demandbase partnership.
RB2B and parent Retention.com hold a SOC 2 Type 2 attestation, with a data services agreement, DPA, security addendum and sub-processor list published; ISO 27001 is not claimed. The vendor claims over 100,000 websites and names Dropbox, Rippling and ActiveCampaign. It is bootstrapped, with no institutional funding on record.
BEST FOR
US B2B Websites
Teams whose buyers browse from United States IPs
STRONG FIT
Warm Inbound Intent
High-intent page visits surfaced while still warm
REPLACES
Company-Level ID
Retire IP lookups that name no actual person
Key Capabilities
INCLUDED IN ALL PLANS
Person-Level Visitor Identity
Returns a US visitor's name, LinkedIn profile URL and business email address.
Real-Time Slack and Teams Push
Identified visitors arrive in channel while the session is still warm.
Hot Pages and Hot Leads
Flags high-intent pages and filters by revenue, headcount, seniority and region.
Page Suppression Controls
Choose which pages trigger identification and which are left untouched.
Global Company-Level Identity
IP-to-company coverage outside the US through a Demandbase partnership.
CRM and Outbound Routing
Salesforce, HubSpot, Clay, Instantly, Smartlead and Zapier from the Pro tier.
MORE FROM RB2B
THE RB2B ECOSYSTEM
RB2B is one product, not a suite: a single meter — resolutions — and a single job, turning US visitors into named people. Its reach is destinations rather than modules: Slack, Teams, Salesforce, HubSpot, Clay, Instantly and Zapier, with the CRMs gated to Pro. Stackingo bundles it alongside your wider stack on one agreement.
FREQUENTLY ASKED QUESTIONS
GOT QUESTIONS?
WE'VE GOT ANSWERS.
The questions every buyer asks before purchasing through Stackingo—pricing, licensing, what's included, and what to expect.
01
What is the floor discount on RB2B?
The floor discount on RB2B via Stackingo is 10% off RB2B list — locked within the authorized RB2B partner programme, never an ad hoc markdown.
💡
Keep in mind: RB2B meters resolutions rather than seats, so the bill follows your traffic — and person-level identification only fires on US visitors, which caps what an international site can ever resolve.
02
How much do RB2B buyers typically save?
Most enterprises land around 20% off RB2B list on RB2B, a figure set through the authorized reseller channel.
⚠️
RB2B requires your own privacy policy to disclose the matching and link a third-party opt-out, and states that compliance rests entirely with website administrators.
03
Why buy RB2B through Stackingo?
Buying RB2B through Stackingo means one negotiated front at 10%+ off (typically 20%) and candid guidance on where RB2B deals quietly leak budget:
Privacy policy language is mandated by RB2B, on your site
Person-level ID fires on US traffic only, by ringfencing
The lawful basis is upstream consent you cannot audit
Starter at $79 carries no emails and no CRM integration
Resolutions meter your traffic, at $0.25 overage each
Matches are unverified, and billed either way
✓
That comes with a single structured quote across your evaluation and active renewal tracking, so nothing rolls over at full price.
04
Can Stackingo also implement RB2B?
More than licensing. Stackingo sells RB2B and can stand it up end to end — configuring Person-Level Visitor Identity, Real-Time Slack and Teams Push, Hot Pages and Hot Leads, Page Suppression Controls, Global Company-Level Identity, and CRM and Outbound Routing.
🛠️
Choose Stackingo's own delivery team, a certified partner Stackingo coordinates, or let Stackingo gather and benchmark competing implementation bids — all consolidated into one proposal alongside the licence.
05
What is RB2B and who is it for?
Built by GetEmails, LLC, the Austin, Texas company trading as Retention.com, bootstrapped with no institutional funding on record.
Best fit · US B2B Websites
Best fit · Warm Inbound Intent
Typically replaces · Company-Level ID
🎯
US B2B Websites — teams whose buyers browse from United States IPs
Warm Inbound Intent — high-intent page visits surfaced while still warm
Typically replaces Company-Level ID for marketers retiring IP lookups that name a company, not a person
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