MARKETING ANALYTICS · SALESFORCE
MARKETING INTELLIGENCE
by Salesforce · Authorized via Stackingo
GARTNER MQ LEADER 2026
150k+ companies
FROM AD SPEND TO PIPELINE REVENUE. ONE NATIVE LAYER.
Connect paid media, CRM pipeline, and first-party data inside a single Salesforce-native analytics layer — with AI-driven harmonisation and real-time budget optimisation. Salesforce list pricing is the starting point.
Stackingo gets you further.
Paid media + CRM attribution
Data Cloud identity resolution
AI-driven data harmonisation
Delivery · Engagement · Conversion models
Agentforce budget optimisation
Native Salesforce Lightning UI
FOUR REASONS WHY BUYERS CHOOSE STACKINGO
MORE THAN A DISCOUNT — A SMARTER
WAY TO BUY SOFTWARE.
35%
Average Cost Savings
Below OEM list price, structured within authorized programmes.
+
Advisory Included
Module fit, sizing & tier optimisation reviewed before quote.
1doc
One Commercial
Multi-region, multi-vendor stack on a single agreement.
25%
Renewal defence
Every cycle re-priced — never auto-renewed at list.
BUYER INTELLIGENCE
WHAT YOU SHOULD KNOW BEFORE
BUYING.
Six things experienced IT buyers wish they'd known earlier — plus the analyst evidence behind the OEM's market position.
01
Data Cloud is a hard licensing dependency
Marketing Intelligence identity resolution requires an active Data Cloud licence. Without it, buyers receive ingestion without unification.
04
Agentforce AI optimisation: separate entitlement
Generative campaign summaries & autonomous ad budget optimization via Agentforce sit outside core MI lic—you get reports, not optimization.
02
Tableau Next enables dynamic visualisation
Standard Salesforce reports don't replace Tableau Next for MI dashboards. Without Tableau Next you get static exports, not live views.
05
TotalConnect AI needs structured file access
The AI connector engine reads files/folders to infer mapping templates, not API schemas. Ad platforms lacking connectors need file exports.
03
Not the Marketing Cloud Intelligence product
MC Intelligence (Datorama) is standalone; MI is native to Salesforce Core — mixing them up mismatches architecture and support contracts.
06
ROMI bridging only works on Salesforce CRM data
True pipeline attribution (ads to SQLs/won revenue) needs live, structured CRM data in SF. Fragmented CRMs need migration first for ROMI.
GARTNER MAGIC QUADRANT
Customer Data Platforms · 2026
Recognised Leader — Trusted Consistently
LEADER
FORRESTER'S WAVE
Customer Relationship Management · Q1 26
Strong Performer — high growth trajectory
LEADER
ABOUT SALESFORCE MARKETING INTELLIGENCE
AD SPEND MEETS PIPELINE — NATIVELY INSIDE SALESFORCE.
A unified analytics layer connecting fragmented paid media signals to first-party CRM outcomes — without spreadsheets. Built on the Salesforce Core Platform with Agentforce, Data Cloud, and Tableau Next.
Marketing Intelligence harmonises paid media delivery, engagement, and CRM pipeline conversion into a standardised semantic data model — with a built-in AI engine that maps unstandardised channel data automatically, including UTM tags and campaign name structures.
Agentforce agents generate plain-language performance summaries and execute real-time budget shifts. Three core data models — Delivery, Engagement, and Conversion — enforce metric consistency across every connected ad network and CRM object.
BEST FOR
Ent. Marketing Ops
5+ paid channels, 6-fig/mo spend, Salesforce-first
STRONG FIT
Rev Attrib & ROMI
Close loop from impression to closed-won opportunity
REPLACES
Sheet Reporting
Manual cross-channel data stitching from exports
Key Capabilities
INCLUDED IN ALL PLANS
Semantic Data Harmonisation
Standardises Meta, Google Ads, CRM metrics into one model; no ETL or manual mapping.
TotalConnect AI Engine
With no connector, AI reads files, infers types, suggests field mappings in minutes.
Agentforce Campaign Optimisation
Autonomous AI writes performance summaries and reallocates ad budgets in real time.
True ROMI Attribution
Bridges impression, click data to SF SQLs, opps, revenue, closing attribution gaps.
Three-Layer Conversion Modelling
Delivery, Engagement, Conversion models are separate lenses; activate only as needed.
Native Lightning Setup Workflow
Configured in your SF org via Feature Manager, Data Governance; no external deploy.
MORE FROM SALESFORCE
THE SALESFORCE ECOSYSTEM.
Marketing Intelligence sits within the broader Salesforce Customer 360 platform. Bundle Data Cloud, Tableau Next, and Agentforce on a single Stackingo agreement to unlock cross-product partner pricing across the full stack.
FREQUENTLY ASKED QUESTIONS
GOT QUESTIONS?
WE'VE GOT ANSWERS.
The questions every buyer asks before purchasing through Stackingo—pricing, licensing, what's included, and what to expect.
01
What is the guaranteed floor discount on Salesforce Marketing Intelligence?
The floor discount on Salesforce Marketing Intelligence via Stackingo is 10% off Salesforce list — locked within the authorized Salesforce partner programme, never an ad hoc markdown.
💡
Keep in mind: Marketing Intelligence identity resolution and cross-channel attribution require an active Data Cloud licence.
02
How much do Salesforce Marketing Intelligence buyers save?
Most enterprises land around 35% off Salesforce list on Salesforce Marketing Intelligence, a figure set through the authorized reseller channel.
⚠️
Context that matters here: Generative campaign summaries and autonomous ad budget optimisation via Agentforce sit outside the core MI licence. Teams expecting AI-driven spend reallocation without an Agentforce entitlement will receive reporting — not optimisation.
03
Why buy Salesforce Marketing Intelligence through Stackingo?
Beyond the 10%-to-35% discount, Stackingo's value on Salesforce Marketing Intelligence is commercial clarity — flagging the traps that inflate Salesforce bills:
Data Cloud is a hard licensing dependency
Tableau Next is required for dynamic visualisation
This is not the same product as Marketing Cloud Intelligence
Agentforce AI optimisation requires a separate entitlement
TotalConnect AI requires structured file or folder access
ROMI bridging only works against existing Salesforce CRM data
✓
You submit one RFQ across every product and quantity, get a single comparable quote, and gain renewal defence so you never auto-renew at list.
04
Can Stackingo implement it, not just licence it?
Both sides are covered. Stackingo licences Salesforce Marketing Intelligence and can run the implementation, covering Semantic Data Harmonisation, TotalConnect AI Engine, Agentforce Campaign Optimisation, True ROMI Attribution, Three-Layer Conversion Modelling, and Native Lightning Setup Workflow.
🛠️
Choose Stackingo's own delivery team, a certified partner Stackingo coordinates, or let Stackingo gather and benchmark competing implementation bids — all consolidated into one proposal alongside the licence.
05
Who is Salesforce Marketing Intelligence best suited for?
A unified analytics layer that connects fragmented paid media signals to first-party CRM outcomes — without spreadsheets.
Best fit · Enterprise Marketing Ops
Best fit · Revenue Attribution & ROMI
Typically replaces · Spreadsheet-based reporting
🎯
Enterprise Marketing Ops — Teams managing 5+ paid channels, 6-figure monthly ad spend
Revenue Attribution & ROMI — Closing the loop from media impression to closed-won opportunity.
Typically replaces Spreadsheet-based reporting for Manual cross-channel data stitching across fragmented exports.
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GET A QUOTE IN 1 DAY.
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Quote returned in 1 business day
Up to 35% below list pricing
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