EVENT EXPERIENCE PLATFORM · ZOHO
ZOHO BACKSTAGE
by Zoho · Authorized via Stackingo
SPARK LEADER 2026
1M+ companies
RUN ANY EVENT FORMAT. KEEP 100% OF TICKET REVENUE.
Plan, promote, and run in-person, virtual, and hybrid events from one cloud platform — microsites, ticketing, broadcasting, and analytics, with zero commission on ticket sales.
Stackingo gets you further.
Commission-free ticketing
Live polls, Q&A, gamification
Multilingual event microsites
Onsite check-in + badge printing
Native virtual + hybrid broadcasting
Zia AI content moderation
FOUR REASONS WHY BUYERS CHOOSE STACKINGO
MORE THAN A DISCOUNT — A SMARTER
WAY TO BUY SOFTWARE.
15%
Average Cost Savings
Below OEM list price, structured within authorized programmes.
+
Advisory Included
Module fit, sizing & tier optimisation reviewed before quote.
1doc
One Commercial
Multi-region, multi-vendor stack on a single agreement.
25%
Renewal defence
Every cycle re-priced — never auto-renewed at list.
BUYER INTELLIGENCE
WHAT YOU SHOULD KNOW BEFORE
BUYING.
Six things experienced IT buyers wish they'd known earlier — plus the analyst evidence behind the OEM's market position.
01
Attendee volume is the real cost driver
Zoho Backstage tiers scale by attendee limits, not organiser counts. Exceeding limits triggers per-attendee overage — forecast peak registration.
04
Exhibitor lead capture is an add-on, not a tier
Base booths cover profiles/listings, but lead scanning & advanced booth mgmt need the per-exhibitor Exhibitor Pro add-on—price separately.
02
Subscription rarely wins for occasional hosts
If you run only one or two large events a year, pay-per-event usually beats a subscription — match billing mode to event cadence.
05
Onsite operations assume reliable connectivity
Check-in, badge printing, registration run via cloud, so weak venue Wi-Fi can stall the app. Confirm network provisioning for big events first.
03
Zoho One bundling is narrower than it looks
Zoho One/Marketing Plus get Backstage Free + one free Premium event. Extra events need paid Essentials/Premium/Ultimate, not suite-covered.
06
Session and roster limits are tier-locked
Free caps sessions at 45 min & 3 speakers; paid tiers extend to 8 hrs but cap speakers (25-200) & sponsors (15-100) - big events hit caps
GARTNER MAGIC QUADRANT
Low-Code Application · 2023
Recognised Leader — Trusted Consistently
CHALLENGER
FORRESTER'S WAVE
Low-Code Platform · Q4 21
Strong Performer — high growth trajectory
STRONG PERFORMER
ABOUT ZOHO BACKSTAGE
EVERY EVENT FORMAT, ONE PLATFORM — WITH NO CUT TAKEN ON TICKETS.
A cloud event platform from Zoho covering the full lifecycle — microsites, registration, ticketing, broadcasting, and analytics — for in-person, virtual, and hybrid events.
Backstage consolidates website building, ticketing, virtual broadcasting, attendee engagement and onsite operations into one platform — with Zia AI screening uploads and Zoho's wider suite feeding registrant data straight into CRM and marketing.
The OnAir module streams live sessions natively, real-time polls and Q&A drive interaction, and dynamic floor plans place sponsor logos onsite. Commission-free ticketing means ticket revenue lands with the organizer, not the platform.
BEST FOR
Mktg & Community
Meetups, webinars, conferences under 1,000 attendees
STRONG FIT
Hybrid Trade Shows
Multi-track events; booths, broadcasting, lead capture
REPLACES
Eventbrite
Organizers tired of losing margin to per-ticket fees
Key Capabilities
INCLUDED IN ALL PLANS
Multilingual Microsite Builder
Template sites publish agendas, speakers, tickets fast, multilingual; preset themes.
Commission-Free Ticketing
Tiered tickets, RSVPs, class links settle via your gateway; Zoho takes no cut.
Backstage OnAir Broadcasting
Native live sessions, screen share, moderated chat on every plan; capped per plan.
In-Session Engagement
Live polling, Q&A queues, gamification run per session, scoped to each agenda item.
Onsite Floor & Badge Control
Custom floor plans, sponsor placement, badge printing from app; cloud-bound onsite.
Zia AI Moderation
Zia screens, blocks explicit uploads, manages privacy; moderates posts, not content.
MORE FROM ZOHO
THE ZOHO ECOSYSTEM.
Backstage plugs into Zoho CRM, Campaigns, Marketing Plus, Meeting, and Zoho One — registrant data, email outreach, and post-event nurture stay connected. Bundle multiple Zoho products on one Stackingo agreement for cross-product partner pricing.
FREQUENTLY ASKED QUESTIONS
GOT QUESTIONS?
WE'VE GOT ANSWERS.
The questions every buyer asks before purchasing through Stackingo—pricing, licensing, what's included, and what to expect.
01
What's the minimum discount on Zoho Backstage through Stackingo?
Through Stackingo, Zoho Backstage starts at a guaranteed 5% below Zoho's published list price, set inside Zoho's authorized reseller programme.
💡
One pricing detail to note: Base booths cover profiles and listings, but lead scanning and advanced booth management require the per-exhibitor Exhibitor Pro add-on.
02
On average, how much comes off Zoho Backstage list price?
On average, buyers save up to 15% versus Zoho direct list pricing, structured within the authorized reseller programme rather than ad hoc markdowns.
⚠️
Free caps sessions at 45 minutes and three speakers; paid tiers extend duration to eight hours but still cap speakers (25–200) and sponsors (15–100) per tier. Large multi-track conferences can hit roster ceilings before attendee ones.
03
What makes Stackingo the smarter route for Zoho Backstage?
Buying Zoho Backstage through Stackingo means one negotiated front at 5%+ off (typically 15%) and candid guidance on where Zoho deals quietly leak budget:
Attendee volume is the real cost driver
Subscription rarely wins for occasional hosts
Zoho One bundling is narrower than it looks
Exhibitor lead capture is an add-on, not a tier
Onsite operations assume reliable connectivity
Session and roster limits are tier-locked
✓
You get a one-stop RFQ, a like-for-like quote your board can sign off, and renewal cover that stops silent list-price increases.
04
Can Stackingo implement Zoho Backstage, not just licence it?
More than licensing. Stackingo sells Zoho Backstage and can stand it up end to end: Multilingual Microsite Builder, Commission-Free Ticketing, Backstage OnAir Broadcasting, In-Session Engagement, Onsite Floor & Badge Control, and Zia AI Moderation.
🛠️
You can have Stackingo deploy it, bring in a vetted partner, or use Stackingo to collect and weigh rival implementation quotes — keeping everything commercially comparable.
05
What is Zoho Backstage and who is it best for?
A cloud event platform from Zoho Corporation covering the full lifecycle — microsites, registration, ticketing, broadcasting, and analytics — for in-person, virtual, and hybrid events.
Best fit · Marketing & Community Teams
Best fit · Hybrid & Trade Shows
Typically replaces · Commission-based Eventbrite
🎯
Marketing & Community Teams — Recurring meetups, webinars
Hybrid & Trade Shows — Multi-track events needing booths, broadcasting
Typically replaces Commission-based Eventbrite for Organizers tired of losing margin to per-ticket platform fees.
GET YOUR CUSTOM QUOTE
STOP CALLING SALES.
GET A QUOTE IN 1 DAY.
Tell us your scope. We'll return a structured, comparable, partner-priced quote — built around your real agent count, term length and module mix.
Quote returned in 1 business day
Up to 15% below list pricing
Reviewed by a licensing expert — not a chatbot
Your requirements never shared without consent
Add other vendors to the same RFQ for free