OMNICHANNEL CX PLATFORM · LEADSQUARED
OMNICHANNEL COMMUNICATION
by LeadSquared · Authorized via Stackingo
8 YEARS IN MARKET
2k+ companies
ONE INBOX FOR EVERY CONVERSATION. SAVE UP TO 25%.
LeadSquared’s Converse workspace pulls WhatsApp, SMS, email, telephony, and web chat into a single, lead-centric view so sales and service teams never lose context mid-conversation.leadsquared Omnichannel triggers and timelines sit on top of LeadSquared CRM, turning every interaction into trackable intent — at list pricing as your baseline.
Stackingo gets you further.
Unified omnichannel inbox
Two-way business SMS
Integrated cloud telephony
Trigger-based follow-ups
Campaign-grade email sending
GDPR · ISO 27001 · HIPAA
FOUR REASONS WHY BUYERS CHOOSE STACKINGO
MORE THAN A DISCOUNT — A SMARTER
WAY TO BUY SOFTWARE.
25%
Average Cost Savings
Below OEM list price, structured within authorized programmes.
+
Advisory Included
Module fit, sizing & tier optimisation reviewed before quote.
1doc
One Commercial
Multi-region, multi-vendor stack on a single agreement.
25%
Renewal defence
Every cycle re-priced — never auto-renewed at list.
BUYER INTELLIGENCE
WHAT YOU SHOULD KNOW BEFORE
BUYING.
Six things experienced IT buyers wish they'd known earlier — plus the analyst evidence behind the OEM's market position.
01
Routing model depends on CRM design
Routing and notifications depend on LeadSquared's lead-owner logic — poor lead assignment design directly degrades omnichannel performance.
04
Service vs Sales CRM split
Omnichannel tickets live in Service CRM; sales cadences live in Sales CRM. Define when a conversation becomes a case vs. a lead.
02
WhatsApp scale gated by template ops
High-volume WhatsApp outreach depends on pre-approved templates & provider limits; teams must govern templates, not buy bigger bundles.
05
Automation requires clean events
Triggered journeys fire on behavioral events (views, opens, missed calls); noisy tracking can cause conflicting outreach if governance weak.
03
Telephony impact tied to CTI choice
Pop-up calls, recordings, and click-to-call quality vary by CTI provider; external contact centers validate CTI's LeadSquared connector.
06
Field-heavy teams need mobile discipline
Mobile app gives field reps Converse & timelines, but value needs consistent logging vs. parallel use of consumer messaging apps.
GARTNER MAGIC QUADRANT
B2B Marketing Automation · 2025
Recognised Leader — Trusted Consistently
NICHE PLAYER
FORRESTER'S WAVE
Customer Relationship Management · Q1 25
NOT FEATURED
ABOUT LEADSQUARED
HIGH-VELOCITY CRM FOR SALES AND SERVICE TEAMS.
LeadSquared delivers a CRM and engagement stack built for organizations that run high-volume lead funnels across digital channels and need sales and service teams working off the same interaction history.
The platform spans lead capture, scoring, campaign automation, and omnichannel communication with verticalized solutions for sectors like education, healthcare, and financial services that depend on prompt outreach.
LeadSquared emphasizes rapid deployment and strong mobile support so distributed sales teams can engage prospects via calls, texts, and WhatsApp without losing the system-of-record discipline required by central operations.
BEST FOR
High-Vel B2C/B2B2C
1000s of leads/mo; missed WhatsApp/call hurts revenue
STRONG FIT
Omni Sales&Svc CRM
Lead mgmt, marketing, channels on one platform
REPLACES
Point Messaging
Replace standalone WhatsApp, SMS, chat; one history
Key Capabilities
INCLUDED IN ALL PLANS
Converse Omnichannel Workspace
One console for WhatsApp, SMS, chatbot per lead record; CRM-based ownership routing.
Behavior-Triggered Outreach Engine
No-code workflows watch signals, orchestrate email, WhatsApp, SMS, call follow-ups.
Lead-Centric Interaction Timeline
One ledger binds visits, campaigns, chats, calls, tickets so agents pivot channels.
Embedded Telephony and CTI Hooks
Click-to-call, recording auto-log, metrics via approved CTI; centralised reporting.
Dual CRM Execution (Sales & Service)
Shared omnichannel base feeds cadences, tickets; enforces pre- to post-sale handoff.
Verticalized Conversational Journeys
Sector flows for edu or healthcare enforce steps in WhatsApp and SMS threads.
MORE FROM LEADSQUARED
THE LEADSQUARED GROWTH STACK.
LeadSquared’s omnichannel layer sits on top of its broader CRM, marketing automation, and field force modules, allowing Stackingo customers to expand from basic lead capture into fully orchestrated lifecycle journeys under a single contract.
CROSS OEM COMPARISON
FIND THE BEST FIT — NOT JUST ONE
PRODUCT
Not the right fit? We’ve got other options. One RFQ unlocks multiple solutions, compared side by side—with zero vendor bias.
FREQUENTLY ASKED QUESTIONS
GOT QUESTIONS?
WE'VE GOT ANSWERS.
The questions every buyer asks before purchasing through Stackingo—pricing, licensing, what's included, and what to expect.
01
What is the guaranteed floor discount on Leadsquared Omnichannel Communication?
Leadsquared Omnichannel Communication licences sourced through Stackingo carry a minimum discount of 10% below LeadSquared list pricing, structured within the authorized LeadSquared reseller programme.
💡
Keep in mind: Message routing, ownership, and notifications are driven by LeadSquared's lead-owner logic, so poor lead assignment design will directly degrade omnichannel response performance.
02
How much do buyers typically save?
On average, buyers save up to 25% versus LeadSquared direct list pricing, structured within the authorized reseller programme rather than ad hoc markdowns.
⚠️
Call pop-ups, recordings, and click-to-call quality vary by CTI provider; organizations standardizing on external contact centers must validate their CTI’s LeadSquared connector before committing.
03
Why buy through Stackingo, not direct?
Going through Stackingo for Leadsquared Omnichannel Communication locks in 10%+ savings (around 25%) and surfaces the fine print buyers miss:
Routing model depends on CRM design
WhatsApp scale gated by template ops
Telephony impact tied to CTI choice
Service vs Sales CRM split
Automation requires clean events
Field-heavy teams need mobile discipline
✓
Add one consolidated RFQ, an audit-ready comparable quote, and renewal protection — and the direct route rarely wins.
04
Can Stackingo implement it, not just licence it?
More than licensing. Stackingo sells Leadsquared Omnichannel Communication and can stand it up end to end — spanning Converse Omnichannel Workspace, Behavior-Triggered Outreach Engine, Lead-Centric Interaction Timeline, Embedded Telephony and CTI Hooks, Dual CRM Execution (Sales & Service), and Verticalized Conversational Journeys.
🛠️
Choose Stackingo's own delivery team, a certified partner Stackingo coordinates, or let Stackingo gather and benchmark competing implementation bids — all consolidated into one proposal alongside the licence.
05
What is Leadsquared Omnichannel Communication best for?
LeadSquared delivers a CRM and engagement stack built for organizations that run high-volume lead funnels across digital channels and need sales and service teams working off the same
Best fit · High-Velocity B2C / B2B2C
Best fit · Omnichannel Sales & Service CRM
Typically replaces · Point-channel messaging tools
🎯
High-Velocity B2C / B2B2C — Teams handling thousands of monthly inbound leads where every
Omnichannel Sales & Service CRM — Organizations that want lead management
Typically replaces Point-channel messaging tools for businesses replacing standalone WhatsApp, SMS blasters
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